Email verification is a process that ensures that the email addresses that your marketing campaign sends are real and not fake. This is important because sending to invalid email addresses can negatively impact your deliverability and reputation.
How can I verify an email address?
Verification services are available for every size of business. The best ones are able to handle large networks of servers and offer a range of speed and accuracy. They also update systems and procedures regularly to improve the reliability of their services.
Most providers also offer a tier system, wherein they charge by the number of email addresses served. Some companies also offer a bulk discount.
A good verification tool will allow users to set varying levels of accuracy for their email results. There are also methods to automatically correct typos and syntax errors.
A good verification tool also offers a health score, which considers the age and validity of an email. These factors help to identify emails that may be worth investigating.
Cleaning up an email database can improve your conversion and deliverability. It also reduces the risk of sending emails to spam accounts. By working from an updated list, you can maximize the reach of your marketing campaign and save time.
Sending to stale email lists also has negative effects on your inbox placement. By cleaning up your database, you can decrease your bounce rate and improve your sender reputation.
You can also use an email validation service to protect your inbox placement. These services will identify and remove invalid email addresses from your list.