Email remains one of the most effective communication tools for online marketers. But it’s easy for customers to provide fake or temporary email addresses on sign-up forms, which can lead to high bounce rates and hurt your sender reputation score.

Validate email Web Service is a real-time API that removes confirmed bad email addresses from your list, keeping it clean and free of spam complaints, low engagement and other negative factors. It uses advanced technology and a wide range of tests to weed out invalid, unreachable and bogus email addresses at the point of entry. This helps you avoid costly mistakes, improve your deliverability and deliver high-quality emails that boost your brand’s reputation.

Using a Validate Email Web Service for Accurate Communication

It is important to choose a provider that does more than basic syntax checks and SMTP verification. Look for a validation process that also pings the mailbox server to verify the address is alive, identifies role-based accounts, and flags addresses on known disposable servers. It is also good to use a provider that offers ‘catch all’ verification for addresses captured from forms.

An advanced email validation API goes beyond syntax checking and SMTP verification by using artificial intelligence, multiple tests and algorithms to identify invalid or bogus emails at the source. It acts like x-ray vision for email addresses, identifying shortcomings that can’t be detected by standard Javascript validators.